Forever 404 is back and this time we’re letting fans in on the fun. On February 20, we’re opening our Patch Bar for you to customize your own Hawks rugby pullover. Choose from any of the four rugby styles and pick up to four patches to customize your rugby. Both patches and customization are FREE!

Patches and illustrations are designed by local artist, Peach Hoops. Peach Hoops is a love letter to Atlanta told through the lens of basketball culture. It's an embrace of the swagger, the pride, the inside jokes, and the beautiful weirdness that make this city different. Peach Hoops is for people who know that Atlanta isn’t just a place, it’s a vibe.

Come visit us in-store to experience our Patch Bar. Be sure to bring your creativity.

The Patch Bar will open exclusively in-store at Hawks Shop 2/20.