Lift As We Fly
The Atlanta Hawks 2023-24 Fly uniform pays tribute to the city’s history of lifting up individuals and providing the opportunity to soar while celebrating the power of collaboration and collective growth. This jersey’s lowercase “atl” conveys ascension, familiarity, and the organization’s signature Southern hospitality. The Heritage Blue and Buttery Brown trim signifies the interconnectivity of Atlanta and the vertical side panels signify the upward trajectory of the team and city. On the front and back are the numbers which represent the down-to-earth Atlanta demeanor, and the tag shows the deep-rooted commitment to a community that comes together and lifts up one another.